Baseline before claims
The rules are written when there is no positive result to promote.
How the SEO work is run
A method that keeps the work attached to the result.
The method is designed to prevent selective reporting: establish the starting point, record the work, validate the release and then interpret the evidence.
- 01
Record the baseline
Fix the starting state for indexing, priority pages, queries and enquiry measurement before interpreting movement.
- 02
Order the work
Rank confirmed problems by likely impact, confidence, effort and outside dependency.
- 03
Release changes
Complete the technical, page or local work included in the scope and record every affected URL.
- 04
Validate
Check that released fixes are live and behaving as intended instead of assuming deployment equals completion.
- 05
Review honestly
Read search and enquiry observations beside the dated work log. Flat or negative results remain visible.
- 06
Choose the next move
Strengthen what worked, adjust what did not and document any unresolved constraint.
What keeps it clear
The report cannot outrun the evidence.
Change log beside data
Charts are read with the dates and URLs of completed work.
Dependencies stay visible
Missing access, delayed releases and business decisions are not hidden.
No position guarantee
The commitment covers the work, not a result controlled by a search engine.
Ask about your website
Send the website and one priority service.
Send the site and what you want to improve. I’ll focus the conversation on the issue that matters most.
- 01Send the site and priority
- 02I ask only what is missing
- 03Get a clear next step